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The Basics of Search Engine Optimization
Everyone uses search engines. If you have a website, as close to the top of these search engines is where you want to be.
Ranking on search engines like Google, Yahoo Search, MSN Live Search, etc. can be purchased; it is what drives their stock price and healthy dividends. For huge corporations with deep pockets this approach is wonderful. For the rest of us, there is another way to maximize exposure.
Through the use of Meta-tags, unseen web text hidden on each page, search engines can be given information that helps 'push' your site up the page. You can control the title displayed, the 'blurb' that describes the page, and influence the keywords associated with each individual page of your website.
Meta-tags, the Unseen Power of the Web
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